Why Fen Mobility Centre Is Proud to Support Zack FM - A Local Radio Station With Spirit

At Fen Mobility Centre, we’ve always taken pride in being locally owned, family-focused, and deeply rooted in the communities we serve across Cambridgeshire, Ely, Fenland, Huntingdonshire, Norfolk and Suffolk.

That’s why we’re delighted to share that we’re now officially supporting Zack FM  placing our advert on this fantastic local radio station and championing local voices that keep our towns connected, informed and entertained.

In this post, we explain why local radio still matters, why Zack FM is a perfect fit for Fen Mobility Centre, and how advertising on stations like this helps local businesses thrive.

Who Are Zack FM?

Zack FM is a vibrant independent local radio station based in Mildenhall, Suffolk, broadcasting on 105.3 FM and across DAB in areas such as Norwich, Cambridge, East Cambridgeshire and Norfolk.

The station’s slogan “We play Everything” is more than just a tagline. It reflects a diverse music mix spanning decades and genres, from classic hits of the 70s, 80s and *90s to today’s favourites from the UK and USA.

Zack FM’s programming includes:

• Hosted shows with personality-driven DJs and presenters

• Music from every generation & genre

• Specialty shows like Country music hours, hip-hop and R&B showcases, and deep-dive features on music history

• Fun engagement with listeners, entertainment, and community information.

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Most importantly, Zack FM is a radio station with character entertaining, uplifting, and made by people who genuinely love local radio.

Local Radio = Local Character

In a world dominated by global streaming platforms and algorithm-driven playlists, local radio stations like Zack FM still offer something unique:

1. Real Community Connection

Unlike national stations, Zack FM serves real towns and communities, including the Forest Heath area, Lakenheath, Mildenhall and Feltwell, and listeners throughout East Anglia.

Local radio connects people through:

• Local news and announcements

• Events, charity tie-ins and public interest messages

• A sense of shared cultural identity

It’s radio that you can feel at home with because it’s about your home.

2. A Platform That Supports Local Businesses

For businesses that operate regionally like Fen Mobility Centre, local radio provides a targeted, effective way to reach potential customers. Advertising on a community-focused station means your message lands where it matters most: in the ears of people across the Cambridgeshire, Suffolk, Norfolk and wider East Anglia region who live, work and shop locally.

As a business that’s thrived for over years, we know the value of community support and we’re proud to invest in channels that give back to that community.

A Shared Commitment to Community

When we looked for a media partner that matched our values, Zack FM stood out.

Here’s why:

Locally Owned & Community-Driven

Both Zack FM and Fen Mobility Centre are locally owned, independent outfits. We don’t just operate in the communities of East Anglia, we are part of them. Our teams live here, shop here, and support local causes just like you do.

Entertainment, Information and Heart

While we focus on helping people live with independence and confidence through mobility products and expert advice, Zack FM focuses on lifting spirits through music, fun shows, and entertainment that’s crafted with local ears in mind.

From track selections spanning multiple generations to presenter-led shows that bring personality and laughter into daily routines, local radio remains a powerful social glue.

Mutual Support for Local Businesses

Advertising with Zack FM gives us a chance to:

✔️ Reach a broader local audience

✔️ Support a growing community platform

✔️ Encourage listeners to connect with a trusted mobility provider

✔️ Spread the word about our services to families, carers and individuals across the region

And that creates community value on both sides, for listeners and for local businesses alike.

Why Radio Ads Still Work in 2026

You might wonder, with all the digital channels today, why radio?

Here’s why radio remains an excellent choice for local businesses:

1. High Local Reach

Radio consistently reaches large local audiences, including drivers, shoppers and people at home. Because stations like Zack FM broadcast on FM, DAB and online streaming, your message can cover:

• Local towns

• Surrounding villages

• Commuter routes

• Travellers passing through the region

  
  

This blend of local presence and digital accessibility amplifies your reach beyond what social or display ads alone can achieve.

2. Strong Listener Engagement

People listen to radio attentively especially when the content resonates with them. Listeners often tune during:

• Morning commutes

• Workdays

• House-and-garden hours

• Weekend leisure time

That means your advert is not just seen, it’s heard and remembered.

3. Trust and Familiarity

Local radio hosts become familiar friends in listeners’ lives. That trust transfers to the brands they advertise. When Fen Mobility Centre’s name comes through on Zack FM, it’s not just an ad, it’s a local recommendation.

A Perfect Match: Fen Mobility Centre & Zack FM

Supporting each other makes perfect sense:

Fen Mobility Centre	Zack FM
Local business with many years serving the community Fen Mobility Centre	Local radio station serving East Anglia, Norfolk and beyond zackfm.com
Trusted mobility experts	Trusted local media voice
Focused on independence & wellbeing	Focused on music, fun & community
Family-run values	Community-driven entertainment

Together, we amplify local impact - from Wisbech to Cambridge, Ely to Norwich, and Felttwell to Peterborough.

Final Thoughts - Why This Matters

At Fen Mobility Centre, our mission has always been simple:

To help people live with greater independence, dignity and confidence - while staying connected to the places they love.

Partnering with Zack FM means supporting local media that does the same for entertainment, connection, and community spirit.

We’re proud of this relationship, and we hope it encourages other local businesses to think about how they promote themselves in ways that build up the region - not just broadcast outwards.

So next time you’re tuning into Zack FM, listen out for our advert and know that when you support local radio, you support a stronger, more connected community. ❤️