Being Dementia Friends
- Sara Cunnington

- Jun 24
- 5 min read
Supporting People Living With Dementia – One Conversation at a Time
At Fen Mobility Centre, we believe that mobility support is about far more than products.
Every day, we meet people who are adapting to changes in health, confidence, independence and daily life. For many families, one of those changes may involve dementia.
That is why our team has completed Dementia Friends awareness training and why you may now notice our staff wearing their Dementia Friends badges when you visit our showroom.
It is a commitment to creating a more welcoming, understanding and supportive environment for everyone who walks through our doors.
Whether someone is looking for a mobility scooter, a riser recliner chair, a wheelchair, a profiling bed, daily living aids or simply advice, we want every customer and every family member to feel listened to, respected and comfortable.
What Is Dementia?
Many people use the word “dementia” as though it is a single condition, but dementia is actually an umbrella term for a collection of symptoms that affect memory, thinking, understanding, language and daily function.
There are many different types of dementia, including:
Alzheimer’s disease
Vascular dementia
Lewy body dementia
Frontotemporal dementia
Mixed dementia
Dementia affects everybody differently.
Some people may experience memory changes. Others may find decision-making harder. Some people may become anxious in unfamiliar places or struggle with communication. Others continue living independently for many years with only small adjustments.
One important thing to remember is this:
A person living with dementia is still the same person.
They still deserve choice, dignity, independence and to be included in decisions.
Why Dementia Matters to a Mobility Centre
People are sometimes surprised that a mobility business would become Dementia Friends.
To us, it makes complete sense.
Many of the customers we support are older adults or individuals managing changing health conditions. Dementia often overlaps with challenges around mobility, confidence, fatigue, falls, independence and accessing the community.
A mobility product should never simply fit someone physically.
It should fit their life.
That means understanding:
How confident somebody feels using equipment
Whether instructions are easy to remember
How environments affect concentration
Whether a product feels safe and reassuring
How carers and family members are involved
Whether home routines need to stay simple
Someone may visit us asking for a scooter when the real issue is confidence.
Someone may think they need a wheelchair when the bigger challenge is navigating busy environments.
Someone may want a riser recliner chair but be overwhelmed by too many options.
Understanding dementia helps us slow down, communicate clearly and support the whole person.
What Does Being a Dementia Friend Mean?
Being a Dementia Friend does not mean our staff are clinicians.
It does not mean we diagnose dementia.
It means we have taken time to understand more about dementia and how small actions can make a big difference.
The Dementia Friends initiative encourages people to learn more about:
How dementia affects individuals differently
Common misconceptions
Helpful communication approaches
Ways to support independence
Creating understanding within communities
Being a Dementia Friend means making a conscious decision to treat people with patience, respect and understanding.
Sometimes that might simply mean:
Allowing extra time
Avoiding rushing decisions
Explaining things more clearly
Speaking directly to the customer
Reducing unnecessary information
Making environments feel calmer
Small changes often make the biggest difference.
What This Looks Like at Fen Mobility Centre
When you visit our showroom, becoming Dementia Friends changes how we approach customer experience.
We give people time
There is no pressure to decide quickly.
We understand that important decisions often need conversation and reflection.
We communicate clearly
We aim to explain products in simple, practical language.
No jargon.
No assumptions.
We support independence
Where appropriate, we encourage customers themselves to be involved in discussions and testing.
We welcome family members and carers
Choosing mobility equipment is often a team decision.
We recognise the importance of listening to everyone involved.
We create a comfortable environment
A large busy showroom can feel overwhelming.
Our team understands that slowing things down can help people feel more relaxed.
We focus on what matters to the individual
Rather than asking “Which chair do you want?”
We ask:
What activities are becoming difficult?
What would make life easier?
What matters most day to day?
The Hidden Challenges Families Often Face
Dementia affects more than the individual.
Partners.
Children.
Friends.
Carers.
Entire families adapt.
Often families tell us:
“We don’t know what equipment will actually help.”
“We don’t want to take independence away.”
“We wish we’d asked for advice sooner.”
These conversations can be emotional.
That is why empathy matters.
Sometimes the most valuable thing we can offer is not a product.
It is reassurance.
Why Small Moments Matter
You do not need specialist healthcare training to make somebody’s day easier.
Simple examples include:
Introducing yourself clearly
Making eye contact
Giving one instruction at a time
Avoiding interrupting
Allowing extra processing time
Offering written information
Checking understanding
Respecting routines
Those moments create confidence.
Confidence creates independence.
Independence improves quality of life.
Mobility Products and Dementia – There Is No One-Size-Fits-All Answer
Families often ask us:
“What is the best mobility product for dementia?”
The honest answer is that there usually is not one.
Every person’s needs are different.
Sometimes solutions involve:
Rise and recline chairs
Supporting comfort, transfers and reducing effort.
Adjustable beds
Helping with positioning and easier routines.
Wheelchairs
Supporting outings and reducing fatigue.
Mobility scooters
Maintaining access to community activities.
Daily living aids
Reducing frustration with everyday tasks.
Home adaptations
Helping maintain independence safely.
The right answer always starts with understanding the person.
Our Occupational Therapy Approach
One thing that makes Fen Mobility Centre different is that our business is led by an Occupational Therapist.
Occupational Therapy is all about helping people continue doing the activities that matter to them.
That means looking beyond products.
Questions often include:
What does a typical day look like?
What tasks are becoming difficult?
What is causing stress?
What goals matter most?
This approach naturally aligns with dementia awareness.
Dementia Friendly Communities Matter
We believe becoming Dementia Friends should not stop with healthcare.
Shops.
Cafés.
Community groups.
Sports clubs.
Employers.
Everyday places all play an important role.
Many people living with dementia continue shopping, socialising and enjoying life independently.
Communities become stronger when everybody feels included.
If our team wearing badges starts one conversation or helps one family feel understood, that matters.
Looking Ahead
This is only the beginning.
Becoming Dementia Friends is not a finish line.
It is part of an ongoing commitment to listening, learning and improving.
We want Fen Mobility Centre to continue being somewhere people feel comfortable asking questions.
No pressure.
No judgement.
Just practical advice and supportive conversations.
Visit Fen Mobility Centre
If you or somebody you care about is living with dementia and would like advice about mobility, seating, daily living equipment or maintaining independence, our team is here to help.
Pop into our showroom, arrange a quieter appointment if preferred, or simply come in for a chat.
You do not need to know exactly what you need.
That is what we are here for.
Because mobility is not just about movement.
It is about confidence, independence and helping people continue doing the things they love.








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